GoHighLevel | Moisses Bossio

Multi-client agency in GoHighLevel

Active subaccounts, execution evidence

From the agency view, I manage a multi-client ecosystem with independent subaccounts. Each brand operates with its own CRM, permissions, and domains, ensuring data separation and full traceability. I configured stage-based pipelines, custom fields, tags, and lead sources; integrated forms and calendars; and built funnels/websites with capture, thank-you/confirmation, and scheduling pages. I activated complete automations for email/SMS/WhatsApp (via AppLevel), including appointment reminders, no-show and reactivation sequences, as well as lead scoring rules and automatic opportunity assignment by team.

In data and analytics, I connected Meta and Google (Pixel + CAPI, GA4, and Tag Manager), configured conversion events, and developed KPI dashboards for each subaccount to track performance by campaign, funnel, and pipeline stage. In sales and billing, I integrated Stripe, payment gateways, and webhooks to trigger post-payment workflows and internal notifications.

I also implemented integrations with Google Sheets, Zapier/Make, and custom webhooks (WordPress/Render) to synchronize leads, create records, and trigger external actions (such as Telegram/bot access and transactional messaging). Each subaccount (including Alberto’s and others) has complete operational documentation—screenshots, checklists, workflows, segmentations, triggers, and periodic reports—all versioned and organized in ChatGPT for auditing and replication.

The result is a scalable architecture featuring reusable templates, permission control, data isolation, and rapid campaign deployment, maintaining full visibility throughout the entire cycle—from acquisition to conversion and follow-up.

landing ghl

Automated Landing Pages and Funnels – Strategic Design and Professional Conversion

“Online Mentorship” Funnel – Automated bilingual funnel with language selector and international booking

The “Online Mentorship” funnel was designed for international stylist Jorge X, recognized for his career and awards in high-level hairdressing competitions. This project was developed in two parallel versions, English and Spanish, integrated through a language selector located in the lower-left corner of the site. The HTML code connects both structures to provide smooth and consistent navigation, allowing users to switch languages without losing their progress within the funnel.

The main objective is to attract and qualify international leads during live presentations that the artist conducts in Dubai, Madrid, Europe, and the United States. To facilitate access, the funnel was linked to a QR code printed on promotional materials and projected at events. By scanning the code, attendees can directly enter the flow in their preferred language, complete the registration, and schedule a personalized mentorship call.

The funnel consists of four main steps in both languages:

1. Landing page featuring the value proposition for hairstylists seeking to evolve from executors to creative authors, highlighting the benefits of the Quantum HAiR method and including a main booking button.

2. VSL (Video Sales Letter) page presenting an explanatory video on how to transform artistic work into a career with international recognition, accompanied by a call to book a free consultation.

3. Calendar page integrating an automated booking system synchronized with global time zones, allowing visitors to choose the date and time for their 15-minute consultation.

4. Thank-you page confirming the appointment and reinforcing the program’s authority with personalized messages from the Quantum HAiR team.

The entire system is automated through workflows in Go High Level, including email confirmations, appointment reminders, and post-consultation follow-ups. The design combines a dark background with golden accents and a modern aesthetic that reflects exclusivity and professionalism, aligned with the brand’s image. This project demonstrates the advanced implementation of international bilingual funnels with full automation and an optimized user experience.

Landing Page “Focus Method” – Strategic funnel for photographers and videographers | Lead generation, authority and conversion in three steps

This funnel was developed for the Focus Method project, led by photographer and entrepreneur Alberto Hidalgo, as part of a comprehensive strategy within a marketing agency specialized in photographers. The main objective was to create an automated system for generating qualified leads, designed to attract, educate, and convert photographers and videographers who are looking to scale their business.

“Professional Portrait” Landing Page – Direct WhatsApp conversion funnel for photographers and artists

This project was developed for photographer Alberto Hidalgo as part of a lead generation campaign focused on professional portrait services for executives, artists, and entrepreneurs. Unlike traditional three-step funnels, this one was designed as a single direct-conversion page with the goal of generating immediate contact via WhatsApp from Meta Ads campaigns.

The structure combines a minimalist design with high contrast, dark backgrounds, golden accents, and clean typography, reinforcing the elegant and professional visual identity of Alberto Hidalgo’s personal brand. From the header, the message is clear: a professional portrait not only represents you — it projects you. The value proposition focuses on updating one’s personal image, strengthening the brand, and building a strong professional presence across media.

The body of the page consists of three main sections. The first presents the core benefit of the portrait session and directs the user to book through a WhatsApp contact button. The second reinforces the offer with a black-and-white image gallery showcasing real examples of high-end portraits taken by the client, including figures from the artistic and business world. Finally, the footer strengthens the call to action with a second, visible button accessible across all devices.

The funnel includes an active A/B test evaluating two versions: the first with a concise structure and direct call to action, and the second with a more narrative and testimonial approach highlighting Alberto Hidalgo’s career and his experience working with renowned artists and professionals. Both versions were built and hosted in Go High Level, optimized for traffic from Meta Ads campaigns, and feature a fully responsive design for seamless navigation on mobile devices.

This project demonstrates the application of advanced visual marketing and user behavior principles within the creative industry. Every element — colors, photography, text hierarchy, and content layout — was designed to convey trust, exclusivity, and authority, achieving a balance between art, branding, and immediate conversion.

Landing Page “Chef Career Success 2026” – Holiday Edition | Strategic design for conversion and positioning

This landing page was created as a seasonal campaign within the CAIBOK ecosystem, specifically designed to promote the book *Chef Career Success 2026: Holiday Edition*. Its structure combines emotional design, aspirational storytelling, and technical optimization, achieving a visually appealing and fully functional presentation across all devices.

From the very first block, the focus is clear: to capture attention with an emotional message (“Looking for the perfect gift for a chef this Christmas?”) and a main image of the book with a direct button to Amazon, optimized for quick conversions. The design maintains visual coherence through warm colors, original illustrations, and readable typography, conveying a festive yet professional tone.

Each section of the page serves a strategic purpose:
• Product presentation and main CTA: invites users to buy or learn more about the book.
• Value block: highlights real benefits (“Earn more as a chef,” “Plan your career for 2026,” “Stand out among the best”).
• Social proof section: adds credibility with real testimonials from chefs.
• Motivational closing section: ends with an emotional call to achievement and professional growth.

The landing page was optimized for fast loading, full desktop and mobile compatibility, and a responsive design within Go High Level (GHL). Functional forms, smooth micro-interactions, and a clear visual hierarchy focused on action were implemented.

Overall, this page reflects a complete acquisition and sales strategy—balancing design, persuasive content, and usability. It demonstrates the ability to transform an editorial product into a cohesive digital experience that is visually strong and built to convert visitors into real buyers.

“Dance and Performing Arts Photography” Funnel – Automated funnel with integrated forms and registration calendar

This funnel was developed for photographer Pep Casadevall, who specializes in dance, theater, and artistic portraiture. The main goal was to create an optimized digital experience that combines the visual aesthetics of performing arts with the technical functionality of an automated system for capturing and managing potential clients.

The funnel is composed of three strategic steps:

1. **Landing Page** – Designed to capture leads through an interactive pop-up form. This first stage presents the photographer’s value proposition with a clear message aimed at dancers, companies, and academies seeking professional visibility. The form includes custom fields, privacy consent, and direct WhatsApp integration, ensuring immediate conversion and automated follow-up.

2. **Calendar Page** – Allows users to schedule a 15-minute call to define photographic goals, dates, and logistics. The system is integrated with the European time zone and includes automated confirmation, reminder, and follow-up flows.

3. **Thank-You Page** – Designed with a warm yet professional tone, it reinforces client trust and redirects to the photographer’s main gallery to showcase additional work and strengthen brand authority.

Each section was developed in Go High Level (GHL) and connected to automated workflows that notify the client, record contact data, and send synchronized messages via email and WhatsApp. The design maintains a minimalist aesthetic with dominant tones of blue, white, and black, reflecting the sobriety and elegance of performing arts photography.

The funnel is fully optimized for both desktop and mobile devices, adapting its structure and visual composition to ensure a smooth experience without information loss or visual distortion. Its architecture and sequence were tested through an A/B test with two variations of the main page to analyze visitor behavior and increase conversion rates.

This project demonstrates the ability to integrate artistic design with professional automation, achieving a balance between aesthetics, strategy, and measurable results for a highly visual and competitive niche.

Smart calendar with automated workflows and integrated analytics

Integrated calendar for personalized sessions and lead management

This calendar was created to schedule strategy and content review meetings for campaigns in the beauty sector. It includes time slots adapted to different time zones (Spain / LATAM), a color palette aligned with the brand identity, and full synchronization with Google Calendar. The booking page features dynamic messages and automatic WhatsApp confirmations, along with an additional flow that sends an explanatory video after the reservation. The entire process is connected to the CRM and KPI dashboards, recording the lead source, conversion rate, and attendance performance for each session.

Integrated calendar for personalized sessions and lead management

This calendar was designed to coordinate informational sessions on food photography. It includes time slots adapted to the studio’s availability, neutral color customization, and a visual design aligned with the brand’s identity. The landing page allows users to schedule a 15-minute call, with automatic confirmation via email and WhatsApp. The booking form registers the client directly in the CRM and triggers pre-session reminders. The calendar is integrated into Maga Estudio’s main website with conversion tracking (Meta Pixel + Tag Manager), enabling the measurement of confirmed appointments and optimization of active campaigns.

Integrated calendar for personalized sessions and lead management

In this subaccount, a calendar was implemented for artists, photographers, and models seeking to increase their visibility at events, galas, or productions. The agenda was configured with 30-minute intervals, blue-toned colors to reflect the visual identity, and a direct connection to the landing page “Book Your 15-Minute Consultation.” Each appointment triggers an automated workflow: email confirmation, WhatsApp reminder, and post-meeting follow-up with a link to the client’s portfolio. The integration of the calendar, funnel, and CRM allows tracking how many bookings come from active campaigns and automatically assigns them to the “1-on-1 Consultations” pipeline.

Integrated and Automated CRM in GoHighLevel

Custom pipeline with operational stages and intelligent workflows

This CRM was designed directly within Go High Level to manage the complete flow of potential clients. The pipeline stages reflect the real sales process—from form submission, initial conversation, and scheduled appointment to closing or follow-up. Each action is automated to save time: WhatsApp messages, confirmation emails, and reminders are executed based on user behavior.

Additionally, tags, advanced filters, and automatic assignments were configured to allow the team to visualize each lead’s progress in real time and prioritize opportunities. It is a visual, agile system fully integrated with active sales funnels, calendars, and forms.

Automatic lead synchronization, tracking, and operational analytics

This system complements the internal CRM through a direct integration with Google Sheets. Every record captured from forms or ad campaigns is automatically synchronized, updating key fields such as lead source, contact date, follow-up status, and final outcome.

The spreadsheet serves as an external control dashboard for detailed data analysis, campaign classification, conversion traceability, and results auditing. Color rules and validations were applied to identify each contact’s stage within seconds, along with an automated column that updates the status based on actions performed inside the CRM.

The goal is to provide a complete overview—from capture to closing—by connecting Go High Level metrics with dynamic and visual data in Google Sheets, ensuring total control and transparency throughout all processes.

Automated Integration with Google Sheets

Complete data synchronization and automation flow

This integration demonstrates how system forms and processes are automatically connected to Google Sheets, enabling instant record updates, real-time tracking, and centralized data organization. The visual flow illustrates each step of the process—from the initial information capture to automated processing—ensuring efficiency, accuracy, and full traceability throughout the system.

Smart flow for automatic lead registration and advanced follow-up

This integration showcases a complete workflow designed to connect Facebook lead generation forms with the CRM system and a Google Sheets spreadsheet, achieving automatic, real-time synchronization.

The process begins when a user submits a Meta Ads form, which triggers the main workflow. From there, the system records the conversion through Facebook’s API, classifies the lead as “Paid,” and automatically adds it to the corresponding pipeline within the sales funnel (VSL Paid). The automation then executes an advanced action that creates a new row in a Google Sheets document stored in Google Drive, where all lead data is recorded (name, email, source, funnel stage, and CRM response).

This flow ensures that no contact is lost between platforms, facilitates lead segmentation, and enables marketing and sales teams to work continuously with up-to-date information. It also improves the traceability of every interaction and optimizes follow-up processes, performance analysis, and decision-making within the CRM.

Automated field structuring for intelligent lead registration

This part of the workflow shows how columns and dynamic variables are configured to automatically transfer each lead’s information from the CRM to a Google Sheets spreadsheet. Every field from the Facebook form is linked to a specific column—name, phone, email, follow-up date, and status—using dynamic tags that ensure accurate data updates.

The system classifies each record by its source (for example, “Facebook Ads”) and adds it in a structured format to the document shared with the sales or follow-up team. Thanks to this setup, every new contact is documented in an organized way and in real time, allowing full control over the conversion funnel and facilitating the subsequent management of calls, messages, or personalized follow-ups within the CRM.

This process not only saves time but also ensures consistency and traceability of data across platforms, eliminating human error and enabling more efficient analysis of lead quality.

Central Automation Architecture and Intelligent Lead Management

Automated system to evaluate interaction and segment contacts by behavior

This workflow represents an advanced automation system that assigns dynamic scores to leads based on their behavior within email marketing campaigns. Through various triggers—such as email opens, link clicks, replies, bounces, spam flags, or unsubscribes—the system automatically evaluates each contact’s level of interaction and adjusts their Lead Score proportionally to their level of interest.

Each event triggers a specific action:

* Email opened (+1 point)
* Link clicked (+2 points)
* Email replied (+3 points)
* Bounce or delivery error generates an internal notification
* Marked as spam or unsubscribed activates the DND (Do Not Disturb) tag

This model enables real-time lead classification based on quality and engagement, improving segmentation for future campaigns and optimizing sales efforts. In addition, it provides a clear view of audience behavior, supporting strategic decision-making and personalized communication.

Smart follow-up sequence through forms, email, and automated nurturing

This workflow illustrates a fully automated process designed to optimize lead conversion from form submissions (YouTube Lead Magnet). The automation begins when a user completes a registration form, triggering a set of actions that classify the lead based on their initial response.

If the lead responds positively (“Yes” branch), the system automatically registers them in the CRM, sends a confirmation email, and adds them to a nurturing sequence to strengthen engagement through personalized emails and messages. If the lead responds negatively (“No” branch), the flow redirects them to an alternative follow-up protocol with specific actions and internal notifications for the team.

The automation also maps data directly to the CRM with detailed information such as traffic source (organic or paid), origin channel (YouTube or Facebook Ads), and follow-up date, enabling full traceability of each lead. Additionally, it includes visual instructions and custom conditions that ensure the process is scalable, structured, and adaptable to different marketing campaigns.

This workflow serves as a base model to optimize contact funnels, combine multichannel actions (email + WhatsApp + CRM), and maximize efficiency in lead management from the first interaction through to call or meeting scheduling.

Full automation of lead registration from Meta Ads to dynamic spreadsheets

This automation directly connects Facebook lead generation forms with the CRM and a Google Sheets spreadsheet, allowing each submission to be automatically, structurally, and instantly recorded in real time. The workflow begins with a trigger that detects when a user completes a Meta Ads form; the system then executes a series of linked actions, including integration with Facebook’s Conversions API, classification of traffic as “Paid,” assignment of the contact to the corresponding funnel (VSL Paid), and finally, registration of the lead in the CRM under the action “Register in CRM – Response NO.”

At the same time, the automation creates a new row in a Google Sheets document within the selected Drive, storing all essential data (name, email, phone number, follow-up date, and form status). This ensures that every advertising interaction is accurately documented, facilitating performance analysis, lead tracking, and complete funnel traceability.

This integration clearly demonstrates how marketing and data management platforms (Meta Ads, CRM, and Google Workspace) can be synchronized to create efficient workflows that eliminate manual tasks, minimize errors, and optimize the conversion process in digital campaigns.

Smart follow-up sequence through forms, email, and automated nurturing

This workflow illustrates a fully automated process designed to optimize lead conversion from form submissions (YouTube Lead Magnet). The automation begins when a user completes a registration form, triggering a set of actions that classify the lead based on their initial response.

If the lead responds positively (“Yes” branch), the system automatically registers them in the CRM, sends a confirmation email, and adds them to a nurturing sequence to strengthen engagement through personalized emails and messages. If the lead responds negatively (“No” branch), the flow redirects them to an alternative follow-up protocol with specific actions and internal notifications for the team.

The automation also maps the data directly into the CRM, including detailed information such as traffic source (organic or paid), channel of origin (YouTube or Facebook Ads), and follow-up date, enabling complete lead traceability. Additionally, it includes visual instructions and customized conditions to ensure the process remains scalable, structured, and adaptable to different marketing campaigns.

This workflow serves as a base model for optimizing contact funnels, combining multichannel actions (email + WhatsApp + CRM), and maximizing efficiency in lead management from the first interaction to call or meeting scheduling.

Centralized management of automations for multiple funnels and processes

This overview displays the control panel where all active workflows within the automation ecosystem are managed. Each workflow represents an automated sequence designed for different objectives—such as lead generation, CRM registration, form submission, or billing processes—integrating external platforms like Google Sheets, Airtable, and Meta Ads.

From this panel, each automation can be accessed to monitor its status, total enrollments, last update, and the dynamic execution of each flow. The folder-based structure (Funnels, Onboarding, Payments, Call Center, etc.) allows complete control over every stage of the system.

This configuration is essential for scaling digital projects, as it ensures full traceability of every interaction, minimizes operational errors, and facilitates continuous optimization of conversion funnels and automated communication within the platform.

Advanced Integrations and Custom Fields of the CRM System

Unified connection between Google, Meta, and external business tools

This section centralizes all active integrations that connect the CRM system with essential external platforms for process automation and data analysis. It includes direct connections with Google Calendar, Google Analytics, Google Business Profile, and Meta (Facebook and Instagram) for the automatic synchronization of forms, reviews, campaigns, and advertising conversions.

Each integration is configured to ensure bidirectional communication between the different environments: leads generated through social media are automatically registered in the CRM, events are synchronized with shared calendars, and performance metrics are reflected in Google dashboards.

This module serves as the core interoperability layer of the system, enabling real-time information flow across marketing, sales, and analytics, eliminating manual tasks, and consolidating digital management within a single intelligent ecosystem.

Email Sending System Configuration (LeadConnector Email System) – Automated Communication Infrastructure with Verified and Authenticated Domain

This section shows the configuration of the email system within the CRM, managed through the LeadConnector Email System, which is linked to the corporate domain ah.albertohidalgo.es. This integration enables the automated and secure delivery of all communications generated by workflows, marketing campaigns, form confirmations, and internal notifications.

The system uses advanced authentication protocols—SPF, DKIM, and DMARC—which ensure a high delivery rate and prevent emails from being marked as spam. Thanks to this configuration, every message sent from automations remains consistent with the domain’s identity, strengthens the sender’s reputation, and ensures professional communication with clients and prospects.

Together, this infrastructure forms the foundation of the transactional and marketing messaging ecosystem, guaranteeing reliability, scalability, and full traceability of all email campaigns within the CRM system.

Phone System Integration with Custom WhatsApp Provider – Omnichannel Communication Automation with Direct Connection Between Calls and Messaging

This configuration showcases the advanced integration of the CRM’s phone system with a custom WhatsApp provider, which serves as the main messaging channel within the automation workflows. The platform combines call management (Lead Connector) with WhatsApp conversational flows, enabling smooth, immediate, and centralized communication with each lead.

Thanks to this integration, the system can automatically send messages, reminders, confirmations, and follow-ups via WhatsApp directly from the workflows—without the need for external applications. In addition, synchronization ensures that all conversations are logged within the CRM, maintaining a complete interaction history for each user.

This multichannel connection enhances operational efficiency, increases lead response rates, and optimizes the customer experience by combining the reach of email with the immediacy and familiarity of instant messaging.

Custom CRM Field Structure for Capturing, Classifying, and Analyzing Contact Information

This section displays the complete configuration of custom fields within the CRM, organized into thematic folders that simplify information management across various forms, workflows, and prequalification processes. Each group of fields (such as Contact, General Info, Lead Scoring, or Forms 1.0 to 1.4) is designed to store specific data according to the funnel stage or acquisition source.

These fields automatically link form responses to CRM records, ensuring that each lead has a complete profile with demographic data, behavioral information, interest level, and follow-up outcomes. Additionally, this modular structure facilitates task automation, intelligent segmentation, and the creation of customized reports for strategic analysis.

Thanks to this flexible architecture, the system centralizes all key lead information within a single dynamic database, optimizing traceability, advanced filtering, and decision-making across marketing and sales campaigns.

Advanced Integrations and Custom Fields of the CRM System

Configuration of Connected and Verified Domains and Subaccounts for Funnels, Email, and Branding in GHL

This view displays the configuration of the domains and subdomains linked to the Magaestudio ecosystem, each assigned a strategic purpose within the automation platform. The main subdomains—me.magaestudio.com, links.magaestudio.com, and food.magaestudio.com—are connected respectively to the email marketing module, branded domain, and conversion funnels.

Each connection is verified and managed within the DNS system, ensuring proper authentication and synchronization between communication tools, landing pages, and transactional emails. This configuration maintains both visual and technical consistency across all CRM subaccounts, reinforcing brand identity and ensuring the secure and professional delivery of messages and forms.

Overall, this unified domain architecture optimizes the digital infrastructure, facilitates segmentation by project or business line, and provides complete traceability of traffic and interactions generated across the various funnels connected to GoHighLevel.

DNS Authentication for Secure Emails and Full CRM Synchronization

This configuration shows the full verification of the domain pv.pepcasadevall.com through the application of TXT, CNAME, and MX DNS records. Each record was properly configured and appears as verified, ensuring domain authenticity and proper communication between mail servers and the CRM platform.

The records include SPF, DKIM, and DMARC keys, which are essential for protection against spoofing and for ensuring flawless message delivery. Thanks to this validation, the domain is authorized to send and receive emails in a secure environment, while also enabling integration with the LeadConnector automation system and the Mailgun email provider.

This authentication process strengthens the domain’s reputation, improves the deliverability rate of automated emails, and ensures that all corporate communications are transmitted securely and fully synchronized with the CRM.