Facebook ADS | Moisses Bossio

Management of Accounts, Setup, Results, Analysis, and Optimization of Campaigns in Meta (Ads Manager)

I manage multiple advertising accounts with technical, strategic, and operational configurations for high-performance campaigns.

In my role as a Meta Ads Manager, I oversee a portfolio of business accounts that includes projects such as Método FOCUS BM, Arte Real Cirugía, Duo Flooring & Services, MAX Floor Systems LLC, Maga Estudio, Pep Casadevall, JorgeXofficial, Moisses Bossio, among others. Each of these accounts is configured following professional standards that ensure stable, secure, and optimized performance for conversion, traffic, branding, and lead-generation campaigns.

Within the Meta Business Suite dashboard, I personally configure and synchronize all essential elements needed for every campaign to run correctly. This includes:

• Configuration of individual business portfolios and their internal structure.
• Proper linking of ad accounts, pages, and business profiles.
• Setup of the Meta Pixel, events, custom conversions, and advanced tracking.
• Creation and refinement of audiences: custom, lookalike, saved, and website-activity based.
• Synchronization with external websites, landing pages, forms, catalogs, and third-party platforms.
• Configuration of permissions, roles, access levels, and security for each account.
• Professional organization, sorting, and structuring of campaigns, ad sets, and ads.
• Activation of automated rules, spend limits, attribution, and quality control.
• Implementation of copyright policies for videos, music, and audiovisual materials used in ads.
• Full campaign structure with smart placements and automatic optimization.
• Review and resolution of errors, blocks, rejections, or advertising policy issues.
• Synchronization with Instagram and all Meta properties.

My objective is to ensure that each account is ready to scale, operating with a solid structure where every detail—from the pixel to the internal naming—is fully optimized. This process guarantees accurate data tracking, uninterrupted campaign performance, and a stable, well-organized advertising ecosystem that is prepared for growth.

Lead Generation Campaigns with Images and Reels for Portrait Photography

In this campaign, I worked with a portrait photographer specialized in personalized sessions and high-end visual content. I designed a complete strategy based on optimized images, Reel-style videos, and creative variations to capture the highest number of qualified leads through Meta’s native forms.
All ads were configured within a single optimized ad set, combining carefully selected photographs, short videos recorded specifically for advertising, and variations featuring direct call-to-action prompts leading to the form. Each visual asset was created with the goal of highlighting the photographer’s style, work quality, and the emotional impact of the content.
The form used was a Meta Instant Form, fully synchronized with the CRM connected to Google Earth, allowing every generated lead to be stored, organized, and automatically followed up. In addition, the campaign was integrated with Facebook Business, ensuring that all captured data—clicks, reach, views, impressions, and conversions—could be analyzed in real time.
I carried out continuous optimization based on metrics such as:
• Reach per ad
• Frequency and visual content retention
• Video views and playback rate
• Clicks and cost per result
• Quality of the generated lead
Thanks to this ongoing analysis, the campaign remains stable, delivering a consistent flow of real leads supported by an automated system that ensures better conversion and professional follow-up from the first click all the way to the final booking.

High-reach campaigns with strategic adjustments based on interaction and conversion metrics.

In Método FOCUS BM, I manage large-scale campaigns focused on both branding and lead generation. Detailed data analysis is essential to identify which types of ads, audiences, and formats deliver the best results.

Key metrics monitored:

• Over 173,000 people reached
• More than 633,000 impressions, reflecting excellent content distribution
• Frequency around 3.6, ideal for retention without saturation
• Over 15,000 total clicks, demonstrating high engagement levels
• Managed investment exceeding €4,400 during the analyzed period

Based on this data, I optimize:

• CPC (cost per click)
• CTR (click-through rate)
• Highest-performing placements
• Creatives generating the most interaction
• Audiences delivering the strongest results

This continuous monitoring allows me to make data-driven decisions, adjusting campaigns to maximize results, reduce costs, and maintain a consistent flow of qualified users.

Continuous performance evaluation, investment control, and progressive improvement based on real metrics.

In Duo Flooring & Services, I manage campaigns focused on generating traffic and capturing potential clients within the state of Florida. I conduct a detailed analysis of key metrics such as reach, impressions, frequency, clicks, and cost per click, which allows me to measure the efficiency of each ad variation.

In this account, I monitor:

• Over 25,000 users reached
• More than 61,000 total impressions
• Average frequency stable between 1.8 and 2.4
• An accumulated investment of approximately $2,900 across multiple campaigns
• More than 1,100 total clicks generated

With this information, I identify which ads perform best, adjust budgets, reduce unnecessary costs, and maintain only campaigns with solid performance. I also review pixel events, unique CTR, and user behavior to improve traffic quality and maximize results with the same budget.

This continuous process ensures that the client’s advertising investment is used strategically, with campaigns always optimized and aligned with their business objectives.

Precise spend control, click analysis, and optimization based on user behavior.

In the Max Floor Systems LLC account, I conduct continuous supervision of advertising performance, directly analyzing the relationship between cost, clicks, and reach. This brand runs campaigns in the United States, so optimization must be precise and focused on high-conversion segments.
The data analyzed includes:
• Over 23,000 users reached through active campaigns
• Nearly 40,000 impressions generated
• Controlled frequency around 1.6–1.7 to avoid saturation
• More than 660 total clicks, ensuring real and qualified traffic
• An accumulated investment of approximately $1,013
Based on these metrics, I adjust targeting, review lookalike audiences, and improve CTR through variations in images, copy, and calls to action.
The analysis also includes reviewing CPC, regional behavior, and optimizing campaigns according to the profile of the users interacting.
My focus is to reduce cost per click while maintaining or increasing the volume of leads, ensuring that the advertising investment translates into real potential clients for the company.

Advanced video campaign optimization with measurable results and high efficiency.

This campaign corresponds to a Meta Ads promotion carried out in 2023 for a client seeking to increase video views, organic reach, and qualified traffic to their page. I handled the full technical setup, segmentation, optimization, and post-campaign analysis.

The campaign was executed with a total budget of 100 CAD over 5 days, optimized for video views (ThruPlays).

Results achieved:
• 7,034 people reached
• 2,909 ThruPlays
• 7,421 total video views
• 5,066 organic and paid interactions
• 13 link clicks
• Cost per ThruPlay: only 0.03 CAD, far below industry averages
• Top-performing segments: California, Texas, Florida, and New York

Tasks I performed:
• Objective configuration (Get More Video Views)
• Budget, duration, and bidding setup
• Complete configuration of automatic placements
• Behavior- and interest-based segmentation
• Automatic optimization to show the ad in the most profitable format
• Daily performance monitoring
• Final analysis of reach, engagement, and geographic performance
• Strategic recommendations for future campaigns

This campaign demonstrates how I use Meta Ads to maximize results with moderate budgets, leveraging real data to optimize strategy, content, and segmentation for future executions.

Professional META Form System for Lead Acquisition and Qualification

Lead Capture and Direct Synchronization with the Leads Center CRM

In this section, I show the direct result of the advertising campaigns configured in Meta Ads Manager: all leads generated from the Instant Forms automatically arrive in Meta’s Leads Center, where I can manage, classify, and analyze them in real time.

Every potential client that appears here entered through active ads using the META form connected to the campaign. Thanks to full integration between Facebook Ads, the native form, and Meta’s internal CRM, I can view:

• Registered leads
• Unqualified leads
• Qualified leads
• Contacted users
• Pending follow-ups
• Leads ready for a call

This panel is direct proof that lead acquisition is working correctly, showing all entries organized by status and source. No manual additions are made: each person enters the system automatically from the ad form, ensuring a clean, organized flow without human error.

From here, I can:

• Review the quality of each lead
• See which campaign or form they came from
• Identify their stage in the process
• Make immediate contact
• Export data for external analysis or reporting
• Integrate with other platforms if the client requires it

This native CRM also reflects that the pixel configuration, events, forms, and campaign optimizations are functioning correctly, since every lead is registered with its corresponding tag, source, and entry method.

This part of the system demonstrates the final objective of advertising work:
ensuring that campaigns generate not only clicks, but real, organized leads ready to be contacted.

Custom META form connected to GoHighLevel, active pixels, and CRM events for precise lead acquisition.

In this section, I show the full configuration of the Meta Instant Form used to capture qualified leads within the professional photography campaign. This form is custom-designed, combining personalized questions, advanced tracking, and direct connection to the client’s CRM, enabling an automated flow from the moment the user submits their information.

Here I configure all critical elements of the form:

• Custom questions that classify the potential client based on the type of photo they need (LinkedIn, website, press, casting, etc.)
• Direct synchronization with GoHighLevel, allowing each lead to automatically enter the corresponding pipeline
• CRM events connected to the pixel to improve machine learning and ad set optimization
• Website events, in case the user continues their journey outside Meta, ensuring tracking is not lost
• Offline events, configured to record actions that occur outside the digital environment when required
• FOCUS Data dataset, created to improve tracking accuracy for recurring campaigns
• Custom UTM parameters, used to identify exactly which ad each lead comes from

This integration ensures that:

• Each lead is received in real time
• The system applies follow-up automations, reminders, and segmentation
• Submitted data is correctly classified according to the ad, campaign, and objective
• Meta learns faster and automatically optimizes campaigns thanks to CRM feedback

Additionally, I review the form structure to ensure that the questions, order, buttons, and user experience are optimized to reduce drop-off and increase conversion rates.

This configuration is part of my Results, Analysis, and Optimization System for Campaigns in Meta (Facebook & Instagram Ads), where each form is designed not only to collect data but also to enhance the overall performance of the campaigns.

Creation of Custom Forms with Logic, Segmentation, and Direct CRM Integration

In this stage of the process, I show how I configure the Meta Ads form so it functions as the first acquisition step within the complete system. The form is created in Meta with custom questions, multiple-choice options, and a segmented structure designed to qualify the user from the very first contact.

Once the user completes the Instant Form, the data first enters Facebook Business’s native CRM (Leads Center), and from there it is automatically synced with GHL (GoHighLevel), where I manage:

• The main pipeline
• Automations
• Lead follow-up
• Internal notifications
• Message sequences
• The full sales process

To achieve this, I connect the form through:

✅ Direct Meta–GHL integration
✅ API / Webhooks when needed
✅ Custom field mapping
✅ Automatic tagging based on the ad or campaign
✅ Immediate routing to specific GHL pipelines

Inside the form, I configure:

• Strategic questions
• Multiple-choice selection
• Automatic tagging based on responses
• Optional conditional logic
• Custom privacy policy
• Review screen
• Final redirection to the landing page built in GHL

Once inside GHL, the user is automatically placed into:

• A pipeline with defined stages
• Workflows that trigger messages, emails, or WhatsApp
• Team follow-up
• Automatic lead-status updates
• Nurturing and conversion processes

This ensures that every lead coming from Meta advertising campaigns enters a fully automated acquisition + qualification + follow-up system, with no manual intervention and no data loss.

The final objective:
capture leads directly from Meta and manage them professionally in GHL to increase conversions and close more opportunities.

Continuous Form Optimization to Increase Lead Quality and Volume

In this part of the system, I show the complete list of forms that I have created, tested, optimized, and updated throughout the campaigns. Each form went through a process of continuous analysis and improvement based on the results obtained, user behavior, and the quality of the leads generated.

After analyzing the metrics inside Meta Ads Manager and the Leads Center, I reviewed each question to determine which ones generated more responses, which ones caused drop-offs, and which needed simplification or segmentation. I also corrected fundamental elements such as:

• Proper validation and formatting of the phone number
• Questions that classify leads more accurately based on their intent
• Clearer multiple-choice options to reduce confusion
• A new question sequence to increase interaction
• Removal of questions that did not add value to the qualification process
• Adjustments to the tone of the questions to make them more direct
• Form adaptation to the real objectives of each campaign

Each version of the form reflects a data-based improvement:
some forms significantly increased the number of leads, while others improved quality by better qualifying user intent and interest.

This process is essential, because a well-optimized form can double a campaign’s performance without increasing the budget. My goal is always to keep forms active, updated, and aligned with audience and market changes, ensuring that the system captures the highest number of leads possible with the best quality possible.

Professional Optimization and Targeting in Meta Ads

The ad is optimized in real time to appear in the best placement and format based on user behavior

In this campaign designed for the professional portrait service (red aesthetic), a complete setup was implemented so that each ad—whether video or image—appears across all available placements within Meta Ads.
The goal was to maximize visibility, engagement, and budget efficiency on both Facebook and Instagram.
✔ 1. Advantage+ Automatic Placements Enabled
The campaign was configured with Automatic Placements, allowing Meta to dynamically determine where the ad has the highest probability of generating:
• higher video retention
• more clicks
• higher-quality leads
• and lower cost per result
The enabled formats include:
• Facebook Feed
• Instagram Feed
• Facebook Stories
• Instagram Stories
• Facebook Reels
• Instagram Reels
• Explore section
• Marketplace
• Search results
• Partner websites (Audience Network)
✔ 2. Video adaptation for all formats
Automatic ratio adaptation was enabled through Advantage+, allowing the creative to intelligently adjust to:
• 9:16 — Reels and Stories
• 4:5 — Vertical Feed
• 1:1 — Square Feed
• 16:9 — Horizontal placements when applicable
This ensures the campaign maintains consistent aesthetics without needing multiple manually produced versions.
✔ 3. Automatic selection of the best-performing ad (Advantage+ Creative)
Advantage+ Creative analyzes the performance of each ad variation and optimizes:
• texts
• calls to action
• formats
• video/photo combinations
The system automatically prioritizes the most effective content, directing reach and budget toward the best-performing version.
✔ 4. Dynamic budget optimization based on performance
The campaign was configured so Meta allocates more budget to the video or image that achieves:
• higher engagement
• more clicks
• better retention
• more leads submitted
• and lower cost per result
This strategy ensures that the investment is always focused on the most effective content within the entire campaign.
✔ 5. Full preview in every format
The screenshots show the advanced preview, which makes it possible to review:
• how the ad appears in each placement
• how the design adapts to feed, stories, and reels
• visual variations controlled by Meta to prevent ad fatigue
• visual consistency with the “Red Campaign” photography style
This provides a realistic visualization of the final impact based on the user’s browsing environment.

Smart optimization to display each ad in the highest-performing format and placement

This section shows how CAIBOK’s ads were configured to be visible across all platforms and placements available within the Meta ecosystem (Facebook and Instagram).
The goal was to ensure that every video, image, or creative automatically adapted to:

• Facebook Feed
• Instagram Feed
• Reels (Facebook & Instagram)
• Stories (Facebook & Instagram)
• Explore Section
• Facebook Marketplace
• Search Results
• Right Column (when applicable)

✔ 1. Activation of Automatic Placements (Advantage+ Placements)

The campaigns were configured using Automatic Placements, allowing Meta to choose where each ad should appear based on:

• User behavior
• Video performance
• Cost per result
• Real-time likelihood of interaction

This maximizes reach, improves delivery, and lowers cost per lead or click.

✔ 2. Video adaptation for all formats

Each video was configured so that Meta automatically generates its variations according to:

• Aspect ratio (1:1, 4:5, 9:16)
• Device type (mobile, tablet, desktop)
• Video motion and duration
• Visual style compatible with Reels and Stories

This ensures the campaign maintains aesthetic consistency across all placements without requiring multiple manually produced versions.

✔ 3. Automatic selection of the best video or image (Advantage+ Creative)

Advantage+ Creative was enabled, allowing Meta to:

• Test different versions of the same video
• Alternate between video and photo depending on performance
• Automatically optimize texts, formats, and combinations
• Identify the ad that generates the most interaction at the lowest cost

✔ 4. Dynamic budget optimization toward the best-performing ad

The campaign was set so the budget automatically shifts toward:

• The video with the highest retention
• The image generating the most clicks
• The creative producing the most high-quality leads
• The lowest-cost format depending on country and placement

This ensures the top-performing content receives the strongest boost, avoiding wasted budget on pieces that do not convert.

✔ 5. Visual representation of the ad across all placements

The screenshot shows the advanced preview where you can verify that the ad is active in:

• Stories
• Reels
• Feeds
• Marketplace
• Explore
• Profiles
• In-stream video (when applicable)
• Partner sites and apps

Meta automatically selects the most efficient version based on user behavior, seasonality, format, and the campaign’s historical performance.

Perfect translation as written.

In each campaign, I created the complete advertising copy that accompanies the Meta Ads creatives, both in video and image format.
The texts were crafted following principles of:

• Consumer psychology
• Emotional storytelling
• Positioning the photographer as a personal brand
• Message clarity with a direct call to action
• CTR (Click Through Rate) optimization
• Adaptation for Advantage+ and automatic variations

Each piece includes:

✔ 1. Ad Title

Short, direct, and benefit-driven, written to increase click-through rate and capture attention within the first seconds of reading.

✔ 2. Ad Description

A developed text that explains the value of the service, the differentiating proposal, and an emotional message conveying:

authenticity,
visual purpose,
personal image transformation,
and the final outcome the client will obtain.

Applied examples (based on your real screenshot):

“Discover the power of an authentic portrait.”
“A reflection of your essence beyond the physical.”
“Explore your true presence and transform your image into a statement of identity.”
“Click here to discover how to change the way you are seen.”

✔ 3. Bullet-structured copywriting

To improve retention and clarity, each ad integrates bullets that highlight:

• Direct benefits
• The photographer’s value proposition
• The reason to book a session
• A clear call to action (“Click and step into the spotlight.”)

✔ 4. Optimized Call to Action

All campaigns include a CTA aligned with the campaign’s main objective (traffic or lead generation):

• Book now
• Discover your professional image
• Request your session
• Click for more information

✔ 5. Automatic Optimization with Advantage+

Each ad uses the Advantage+ Creative feature, enabling:

• Automatic text variations
• Intelligent combination of copy fragments
• Dynamic testing to improve CTR
• Adjustments based on performance and user behavior

This ensures that Meta shows the best-performing version of the text depending on the user and the context.

Precise definition of areas, radiuses, and zones with a high probability of conversion

This section shows the internal configuration applied to each ad (videos and static creatives) with a strategic focus on advanced geographic segmentation.
The selected locations correspond to areas with the highest probability of conversion based on historical data, audience behavior, and local market analysis.
The campaign was configured to reach only users who:
• Live in or have recently been in specific zones of Madrid (Las Rozas, Pozuelo, Retiro, Salamanca, etc.)
• Are within a +45 km radius around each selected point
• Have a higher likelihood of interacting, watching the video, completing the form, or booking a session
This type of segmentation allows for:
• Avoiding wasted impressions in irrelevant areas
• Increasing the quality of traffic reaching the META form and the GHL CRM
• Optimizing the budget by directing it to zones with a higher density of real potential clients
• Keeping the campaign aligned with the photographer’s premium positioning
Each ad within the set uses the same geolocated configuration to maintain consistency, stabilize algorithm learning, and ensure accurate budget distribution across the selected areas.

Audiences defined by real affinities, digital behavior, and purchase motivation

This section shows the advanced segmentation setup based on interests, behaviors, and demographic data applied to each ad in the project.

Each campaign was designed to reach only users who show real affinity with the photographic, artistic, and creative sectors, ensuring high lead quality across all submissions.

The segmentation includes specific interests such as:

• Professional photography (visual art)
• Magazines & publications
• Cultural art and television channels
• Branding and visual communication
• Art-, music-, and creativity-focused hobbies

This configuration ensures the ads are shown to people who:

• Have demonstrated interest in photography, professional portraiture, or visual media
• Follow content related to art, design, creativity, or image development
• Seek personal branding, image creation, or professional positioning services
• Consume media that reinforces the intent to acquire a premium photography service

This level of detailed segmentation ensures the budget is directed toward a qualified audience with behaviors and affinities aligned with the photographer’s service, which increases:

• Traffic quality and relevance
• Conversion rate in META forms
• Connection efficiency with the GoHighLevel (GHL) CRM
• The likelihood of closing real photography sessions

All of this structure helps optimize algorithm learning, improve CTR, reduce cost per lead, and maintain strategic coherence between the ads, the form, the landing page, and the CRM.

Professional Content Planning and Scheduling in Meta Business Suite

Management of Multiple Business Portfolios in Meta Business Suite

This section shows the internal view of Meta Business Suite, where I centrally manage multiple business accounts from different clients.
Each portfolio represents a distinct company or brand, with its own set of advertising assets, pages, Instagram accounts, and campaign configurations.

From here, I manage and oversee various clients, including:

Método FOCUS BM
Arte Real Cirugía
Duo Flooring & Services
JorgeXofficial
Max Floor Systems LLC
Maga Estudio – Business Marketing
Marketing Digital
Moisses Bossio (personal brand)
Pep Casadevall BusM
Sebas Photography

This view consolidates all business portfolios where I have administrator access, allowing me to:

View all available assets by client at a glance
Manage advertising campaigns within each portfolio
Administer associated Facebook and Instagram pages
Monitor permissions, roles, and configuration for each business
Organize workflow across different brands
Control overall performance of all accounts from a single dashboard

This structure itself demonstrates my role as a marketing, advertising, and multi-client account manager, handling several businesses simultaneously within the Meta ecosystem.

Content Planning and Management for CAIBOK in Meta Business Suite

This view of the Meta Business Suite Planner corresponds to CAIBOK’s editorial calendar, a brand specialized in professional training for chefs, career development, culinary skill improvement, certifications, and high-level educational content.
The image shows the complete weekly content plan for a week in August 2025, revealing an organized structure designed to maintain a consistent daily presence on Facebook and Instagram.
The scheduled content includes:
• Educational videos on culinary techniques and professional development
• Motivational Reels aimed at chefs and culinary students
• Promotional posts for CAIBOK books, e-books, and certifications
• Informative social media clips
• Real stories and inspirational messages from the culinary world
• Visual material used in landing pages and campaigns
• Archived content after publication
Each piece is strategically scheduled according to:
✅ Exact day
✅ Strategic posting time
✅ Platform (Facebook / Instagram)
✅ Content type (video, reel, image, story)
This organization ensures that CAIBOK maintains consistent communication aligned with its mission: to educate, inspire, and support culinary professionals in their career growth.
✔ Content strategy used
• Posts focused on culinary learning and professional development
• Inspirational content for chefs and students
• Reels and short videos that boost engagement
• Content reinforcing CAIBOK’s core brand pillars
• A coherent visual distribution to maintain identity
• Content clusters supporting funnels and launches
• Material connected to certifications, courses, and books
✔ Demonstrated professional workflow
The image reflects my work in:
• Creation and curation of educational content
• Editing of audiovisual pieces
• Scheduling posts in advance
• Managing the full content calendar
• Optimizing formats for each social network
• Archiving and historical content control
• Daily performance supervision
The result is a consistent, organized, and highly professional publishing system—ideal for strengthening the CAIBOK community and attracting new students, chefs, and culinary professionals.

Editorial calendar management with scheduled posts across multiple projects

In this section, you can see the Planner view inside Meta Business Suite, where I manage and organize the full posting calendar for different brands.
The image corresponds to October 2025, showing the daily content schedule in a grid format.

Through the Planner, I manage:

Scheduled posts
Archived content
Videos, Reels, photos, and short clips
Quick stats (likes, comments, shares)
Day, week, and month calendar views
Posts shared across both Facebook and Instagram

Each block in the calendar represents a piece of content that has already been:

Recorded
Edited
Selected
Scheduled
Published or archived

This demonstrates continuous planning and a steady content flow to keep clients’ social media accounts active.

Evidence of organized management

The image shows more than 40 scheduled and archived posts in a single week, reflecting:

A high volume of content production and editing
A sustainable editorial strategy
Posts distributed at different times of the day
Coordination between teams and brands
Professional use of the Meta ecosystem

Additionally, basic metrics are displayed directly on the calendar, such as:

Views
Reactions
Comments
Shares

This makes it possible to quickly adjust the type of content that performs best.

Multiformat posting

Within the calendar, you can see a mix of:

Reels
Horizontal videos
Vertical videos
Short clips
Photo content
Promotional pieces

All designed to maintain an active and consistent communication strategy on both platforms:
Facebook and Instagram.