Captación de Leads | Moisses Bossio

Captación Leads desde META Ads y GoHighLevel

Multiplatform Lead Acquisition and Integrated Management

In this section, I present the complete lead acquisition system obtained from Meta Ads forms (Facebook and Instagram), internal GoHighLevel (GHL) forms, and other connected channels. All leads enter the CRM automatically, where they are organized by funnel stage: Registered, Not Qualified, Qualified, Contacted, Waiting/Follow-Up, To Call, and Converted.

The image shows the Leads Center panel, where each incoming lead from Meta forms can be viewed in real time. Every contact is recorded with its source, status, form data, and corresponding tag, allowing for precise classification and structured follow-up.
This system ensures order, opportunity prioritization, intelligent segmentation, and full control over the performance of advertising campaigns.

Lead Capture from GoHighLevel (GHL) Form – Mentorship Program

In this section, I show the lead acquisition carried out through forms integrated into landing pages built in GoHighLevel. These forms were designed to attract prospects interested in Alberto Hidalgo’s mentorship program and collect their essential information for the sales process.

The image displays the Submissions panel in GHL, where 478 form entries were recorded, each one coming directly from the program’s official landing page. Each submission includes the date, name, contact information, and email, allowing leads to be managed in an organized way for classification, calls, and follow-up.

This system ensures:

• Automated and organized prospect capture
• Immediate integration with the internal CRM
• Structured follow-up for consultative, call-based sales
• Clear metrics on the volume of leads generated in active campaigns

Lead Capture from GoHighLevel (GHL) Form – Quantum Hair

In this section, I present the lead acquisition carried out through the forms integrated into the official Quantum Hair landing page. All entries come from active campaigns focused on attracting prospects interested in the client’s advanced hair services.

The image shows the Submissions panel in GHL, where 169 form submissions were recorded, each one automatically stored with name, email, and submission date. This makes it possible to manage contacts in a structured way within the CRM and streamline the commercial follow-up process.

This acquisition system ensures:

• Immediate registration of every lead generated through the landing page
• Direct integration with the Quantum Hair CRM for calls and follow-up
• Organization by dates, forms, and stages
• Clear metrics on the volume of prospects generated through active campaigns

Leads captured directly from the landing page → filtered, organized, and ready for conversion.

Sistema Profesional de Formularios META y GoHighLevel para Captación y Calificación de Leads

Bilingual Forms and Lead Generation Funnel in Spanish and English Integrated with CRM and Advanced Automations

Development and optimization of a professional funnel for the Quantum Hair mentorship program, designed to capture, classify, and prepare prospects before the closing call. The process begins on a bilingual landing page with a language selector, where each visitor accesses an adapted form (Spanish or English) that collects key information: first name, last name, phone number, and email.

Once this first form is completed, the prospect automatically moves to a second page in the funnel. There, an additional form is presented to validate the client’s real interest, confirm availability for a call, and filter profiles that are a good fit for the mentorship. The goal is to provide precise information to the sales team and increase conversion rates.

The entire flow is integrated with GoHighLevel and distributes submissions into separate CRMs for Spanish and English, enabling organized follow-up and personalized strategies depending on language and segment. The system also includes validations, continuous field optimization, and performance-based adjustments to maximize both lead quantity and lead quality.

This funnel ensures scalable, professional lead acquisition fully aligned with the main objective: turning interested prospects into clients ready to join the Quantum Hair mentorship program.

Meta Ads Forms (Optimization and Lead Acquisition)

Here is the full English translation with a professional and polished tone:

Implementation and optimization of native Meta Ads forms designed to maximize lead acquisition. Each form includes custom questions, multiple-choice options, and dynamic paths based on user interest. I perform continuous improvements through data analysis, testing variations, adjusting questions, verifying phone numbers, and reducing friction to obtain the highest volume of qualified prospects. All leads are automatically synchronized with the CRM (Meta + GHL) for immediate follow-up.

Creation of Custom Forms with Logic, Segmentation, and Direct CRM Integration

In this stage of the process, I show how I configure the Meta Ads form so that it functions as the first capture step within the complete system. The form is created in Meta with custom questions, multiple-choice fields, and a segmented structure designed to qualify the user from the very first interaction.

Once the user completes the Instant Form, the data first enters Facebook Business’s native CRM (Leads Center) and from there is automatically synced with GHL (GoHighLevel), where I manage:

• The main pipeline
• Automations
• Lead follow-up
• Internal notifications
• Message sequences
• The entire sales process

To achieve this, I connect the form through:

✅ Direct Meta–GHL integration
✅ API / Webhooks when needed
✅ Custom field mapping
✅ Automatic tagging based on the ad or campaign
✅ Immediate routing into specific GHL pipelines

Inside the form, I configure:

• Strategic questions
• Multiple-choice options
• Automatic tagging based on responses
• Optional conditional logic
• Custom privacy policy
• Review screen
• Final redirect to the landing page built in GHL

Once inside GHL, the user automatically enters:

• A pipeline with defined stages
• Workflows that trigger messages, emails, or WhatsApp
• Team follow-up
• Automatic lead-status updates
• Nurturing and conversion processes

This ensures that every lead arriving from Meta advertising campaigns enters a fully automated acquisition + qualification + follow-up system, with no manual intervention and no data loss.

Continuous Form Optimization to Increase Lead Quality and Volume

In this part of the system, I show the complete list of all the forms I have created, tested, optimized, and updated throughout the campaigns. Each form went through a process of continuous analysis and improvement based on the results obtained, user behavior, and the quality of the leads generated.

After analyzing the metrics inside Meta Ads Manager and the Leads Center, I reviewed each question to determine which ones generated the most responses, which ones caused drop-offs, and which needed simplification or segmentation. I also corrected essential elements such as:

• Proper validation and formatting of phone numbers
• Questions that better classify leads based on intent
• Clearer multiple-choice options to reduce confusion
• A new question sequence to increase interaction
• Removal of questions that did not improve lead quality
• Adjustments to the tone of the questions to make them more direct
• Adapting the form to the real objectives of each campaign

Each version of the form reflects a data-driven improvement:
some forms significantly increased the number of leads, while others improved quality by better qualifying user intent and interest.

This process is essential because a well-optimized form can double a campaign’s performance without increasing the budget. My goal is always to keep forms active, updated, and aligned with changes in audience and market behavior, ensuring that the system captures the highest number of leads possible with the best quality possible.

Optimized landing pages and forms designed to capture clients with a high conversion rate

Implementation of a complete lead acquisition system for CAIBOK, aimed exclusively at English-speaking audiences. The process begins on a landing page created specifically for this language, designed to maximize message clarity, reinforce brand authority, and increase the conversion rate.

The main form collects essential information such as name, email, and phone number, and automatically sends each submission to CAIBOK’s CRM, where leads are organized and segmented according to their level of interest. The system integrates with Meta Ads forms and is continuously optimized through testing, improved field validation, and strategic adjustments to increase both lead volume and lead quality.

Each captured lead enters a structured pipeline that enables fast and efficient management: classification, prioritization, and timely contact. This ensures a clean, segmented database ready for nurturing, follow-up, and conversion processes.

This English-exclusive system allows CAIBOK to expand its international reach, improve campaign efficiency, and attract prospects genuinely interested in its content and services.